.svg "Framework: Where Homeownership Starts and Grows")
Framework Co-Marketing Guidelines
We’re here to make launching your homeownership education program seamless. These assets can help you quickly market to clients and affiliates to let them know how to access Framework to deliver ongoing homeownership support from buying to owning, and everything in between.
All partner co-marketing featuring the Framework brand should be submitted to the Framework Brand Team for approval prior to launch. Standard response time is 3-5 business days, and revisions can add to that, so please plan ahead.
Brand Elements and Logos
Your brand should always take the visual lead in your marketing when appearing on your channels.
When featuring the Framework logo on darker backgrounds, use the white version; for lighter backgrounds, use the indigo version.
The wordmark
The wordmark is our most recognized asset. We designed two versions of our logo to suit a variety of use cases. Use the vertical (stacked) logo for portrait or square compositions; use the horizontal logo for landscape compositions. We prefer the horizontal logo because it allows us to build recognition for how it most often appears within the platform, but the vertical version may be better suited for some situations.
%20(200%20X%2040%20Px)%20-%20Logo%20with%20Brand%20Promise%20Registered%20Mark.png?hsLang=en "Logo with Brand Promise Registered Mark (7)")
Messaging Guidelines
Framework is not homebuyer education course. We are a homeownership education platform that connects people and our partners who deliver homeownership courses, tools, and resources with Framework.
Here is a variety of pre-approved messaging to inspire and inform your marketing creative.
Email and Website Messaging
Framework
Headlines:
Framework®—Everyday learning to go from buying to thriving
Framework®—Start speaking fluent homeownership
Descriptions:
(short version)
We are proud to partner with Framework, a homeownership education platform that teaches people everything they need to know about finding, buying, and owning a home step by step. You can go at your own pace and on your schedule, anywhere and anytime an internet connection is available.
(long version)
Framework is a homeownership education platform that teaches people everything they need to know about finding, buying, and owning a home, step by step.
- Flexible learning for busy schedules All courses offered are self-paced. Start, stop, and pick up where you left off, at any time that works for your schedule.
- Learn on the go—anytime, anywhere. Jump back into a course and listen while you learn, at home, in the car, or while you're doing laundry.
- Interactive learning that makes it your own. Take notes, quizzes, and download helpful tools to personalize your learning.
Framework Homebuyer Education
Headlines:
Framework Homebuyer Education®—Everyday learning to go from buying to thriving
Description:
(short version)
Framework Homebuyer Education is an online course that guides you step-by-step toward becoming a homebuyer. Learn how to improve your credit, how to shop for a mortgage, and how to protect your home investment with insurance—all the steps that may help you save money along the way. Plus! Earn your Homebuyer Education Certificate, which is accepted by most mortgage products and down payment assistance programs, including products backed by Fannie Mae, Freddie Mac, VA, and USDA.
(long version)
Framework Homebuyer Education is an online course that guides you step-by-step toward becoming a homebuyer. Learn how to improve your credit, how to shop for a mortgage, and how to protect your home investment with insurance—all the steps that may help you save money along the way. Plus! Earn your Homebuyer Education Certificate, which is accepted by most mortgage products and down payment assistance programs, including products backed by Fannie Mae, Freddie Mac, VA, and USDA.
- Flexible learning for busy schedules. Start, stop, and pick up where you left off, at any time that works for your schedule.
- Learn on the go—anytime, anywhere. Jump back into a course and listen while you learn, at home, in the car, or while you're doing laundry.
- Interactive learning that makes it your own. Take notes, quizzes, and download helpful tools to personalize your learning.
CTAs:
- Start Learning
- Speak Fluent Homeownership
Framework Homeownership Essentials
Headlines:
Framework Homeownership Essentials®—Make Smart Homeowner Decisions from Day 1
Description:
(short version)
Skip homeowner regrets. Make your first year of homeownership a success with three bite-sized homeownership education courses: Manage Your Mortgage Like a Pro, Home Maintenance 101 and Home Energy Basics. Each course is designed to help you protect your home's equity and thrive throughout your homeownership journey. Learn what homeowners wish they knew from day one.
(long version)
Skip homeowner regrets. Make your first year of homeownership a success with three bite-sized homeownership education courses: Manage Your Mortgage Like a Pro, Home Maintenance 101 and Home Energy Basics. Each course is designed to help you protect your home's equity and thrive throughout your homeownership journey. Learn what homeowners wish they knew from day one.
- Flexible learning for busy schedules All courses offered are self-paced. Start, stop, and pick up where you left off, at any time that works for your schedule.
- Learn on the go—anytime, anywhere. Jump back into a course and listen while you learn, at home, in the car, or while you're doing laundry.
- Interactive learning that makes it your own. Take notes, quizzes, and download helpful tools to personalize your learning.
CTAs:
- Start Learning
- Master Homeownership
.svg "Logo Registered Mark (1)")